For centuries, storytelling has been instigating laughter, evoking empathy, or explaining the power of love and the fury of wars. Compelling stories make personal connections, remove barriers and create emotional bonds. Successful brands resonate with the consumer. They have a story, an account of their roots, their passion and their struggles.
What your customers think and feel about your company and their expectations of your product or service determines if they will choose you. Their experiences should be so exceptional that they choose you over and over again…
Chango Design is a brand design consultancy based in Dallas, Texas. Our expertise is creating profitable strategies, designing smart visual identity systems and product packaging your business needs to deliver meaningful customer experiences at every touch point.

Brand Development Services
STRATEGIC
Brand Strategy & Positioning ​​​​​​​
New Product Development
Customer Experience Mapping 

CREATIVE 
Logo Design | Visual Identity Systems 
Brand Style Guides
UX Visual Design Language 
UX Design System Development 
Product and Service Naming & Extensions  
Packaging Design | Private Label Branding 
Custom Illustration & Typography 
Structural Design | 2D/3D Mockups 
Exterior & Interior Signage 

PRODUCTION RESOURCES
Video | 3D Animation
Web & Social Media Creative Development 
Photography & Art Direction 
Print Management & Sourcing 


The Team

Dan Birlew
Founder, Creative Director
Dan has worked as an art/creative director for nationally known advertising agencies and design firms. In 2007 he was recruited by Dell’s User Experience Design Group to lead the visual identity team. In 2009, he decided to launch Chango Design to work with visionary companies who care about their brand. His logo design, identity systems, packaging, and multimedia campaigns have been recognized for excellence by the Addys, Communication Arts, Print and Graphis.
Bachelor of Arts, Advertising Design, University of Central Oklahoma

Cynthia Birlew
Founder, Managing Partner
Cynthia knows how to “get into the minds of professionals”. She offers 15 years business development experience. In her career as CEO of HR Guru, a recruiting and retention consultancy and creator of Culture Logic Hiring System, she has screened 6,452,000 resumes, interviewed 31,680 applicants and placed 6,317 financial professionals.
Prior to HR Guru, she spent five years with the Family Place recruiting Safe Homes and managing 6 volunteer programs. Her grass roots, culturally diverse recruiting strategy and training program for the SHOR pilot program (Safe Home Out Reach) resulted in 33 Safe Homes in the Jewish, Hispanic and African American Community.
Bachelor of Arts, Literary Studies, University of Texas Dallas


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